Consulting

 Examples

•  Smoking cessation and prevention

Philosophy

If you have a hammer, everything looks like a nail. Some consulting firms work that way. If they have video production facilities, the client needs a video. Or, the client needs their patented logic model or research techniques to develop a strategy or evaluate an outcome.

We don’t work that way. We start with your goals: the problem you want to solve, or the situation you want to improve.

Then, based on your goals, we determine what you need to do. For example:

• How will you determine success? Did you get the “bang for the buck” you wanted? Whom or what do you want to influence with your results?
• How much change is reasonable? What measures make sense?
• What kind of intervention or communication could plausibly create the change you want?
• Who are your audiences? On this issue, are they best reached directly or through others? Whose opinion do they value on this issue?
• What attitudes, beliefs, skills, behaviors or barriers should be targeted?
• Given the audiences and needs, what media content and channels make the most sense?
• What existing data can we draw upon? What new data do we need to collect?
• We don’t focus on process. We focus on results, and why they matter.

Services

Media

• Developing research-based media strategies
• Writing and editing (articles, op-eds, scripts, speeches…)
• Digital video and audio production
• Developing website content
• Translating research results into everyday language
• Communicating with specialized audiences (health professionals, patients, parents, policymakers…)

Research and Evaluation

• Writing proposals for projects and grants
• Designing evaluation plans for
  programs, campaigns, and other behavior change interventions
• Conducting qualitative and quantitative studies, including surveys, focus groups and interviews
• Analyzing and reporting findings in ways that inspire action
• Needs assessments
• Formative testing of media messages and materials

Workshops and Training

• Media outreach for researchers and clinicians
• Planning and conducting program evaluations
• Grantwriting

Clients

Current and past consulting and speaking clients include:

Activision|Blizzard
Altria
American Council on Science and Health
Carmichael Lynch Spong
Coalition for School-Based Primary Care
Education Development Center
Harvard Medical School Dept. of Continuing Education
Hoffmann-La Roche
International Youth Foundation
Jack Kent Cooke Foundation
Link Technology Group

McKinney Regulatory Science Advisors and make it a live link: https://www.mckinneyrsa.com 

Medtronic
Michigan State University
Pan-European Game Information organisation (PEGI S.A.)
Public Health Institute
Time Life Medical
Tufts University
University of Minnesota Hospitals
V-Tech
World Leisure Congress
3M